The Finnish association of auditors – along with its subsidiary, the ST-Akatemia portal – required a new identity to celebrate the Association’s path of 20 years.
The main goal of the renewal was to enhance not just the image of the Association, but of the whole field in general. I designed a comprehensive brand identity system with a clearly communicated brand hierarchy, consisting of new logos for both the Association and the ST Academy, concept of more engaging brand photography and distinct brand illustration.
A full range of applications to support the brand experience was implemented, culminating in the extensive web site renewal project.
Illustration: Vesa Sammalisto
Photography: Aki Rask