Fazer brand visual identity & packaging design renewal

One brand to rule them all

I worked as the lead designer at Pentagon Design in the renewal of Fazer's brand and visual identity. In line with Fazer's new strategy, the role of the parent brand had to be strengthened in product development and communication.

The renewal of the identity created a stronger and more lovable visual identity for the parent brand, as well as a completely new packaging design concept for the it.

Unique typography

At the heart of the visual identity is the font family that I designed for Fazer, in collaboration with Teo Tuominen.

Packaging Design

I worked as the lead designer on the new unified packaging design concept for the parent brand, which will be applied to all product groups.

Design: Katri Stolt

Credits

Project and client management: Virva Haltsonen

Lead designer, type designer: Erik Bertell

Designers: Katri Stolt, Juha-Tuomas Reinikainen, Teemu Lehtiö

Illustrator: Erik Bertell, Katri Stolt

Font design implementation: Teo Tuominen

Animation: Saku Partamies / Vibrant Nordic