Product launch campaign
The Finnish Association of People with Physical Disabilities
Become seen!
The Finnish Association of the Disabled launched a striking reflector designed by Mert Otsamo to support fundraising. An impressive campaign inspired by the world of fashion was designed to support marketing.
As public support for the field of organizations decreases, the importance of organizations' own fundraising is becoming even more important. Pentagon Design designed a new fundraising concept for the Finnish Association of the Disabled and designed and implemented the fundraising product launch campaign.
The fundraising product was designed together with fashion designer Mert Otsamo. The aim of the new reflective product was to ensure that the product would be interesting and desirable for target groups other than those who already know and support the Finnish Association of the Disabled.
The fashion product was made interesting through both paid digital advertising and influencers. Invalidiliitto achieved more sales in the first few weeks than many other products in six months.
Credits
Agency:
Pentagon Design
Lead designer, art director: Erik Bertell
Copywriter: Evelin Kask
Animator: Vesa Viljakainen
Client & Project lead: Katja Koivisto
Photographer: Kaapo Kamu