Helen font family

Electrifying typography

Helen needed a comprehensive font family for the entire group. This was not only aimed to save costs, but also to improve manageability and create a more cohesive brand experience.

I designed and implemented a font family that consists of an impressive headline font and an easy-to-read, yet distinctive body text font family.

The design language of the fonts echoes the edgy design language of Helen’s iconic symbol.

Typography poster titled 'Electrifying typography' with 'Helen' logo at the top left, displaying different styles of the letter 'Aa' and 'Bb' in various weights and styles, along with font style descriptions.
Character set chart showing uppercase and lowercase letters with diacritics, numbers, mathematical symbols, currency symbols, and punctuation marks on a light blue background.
Typography style guide showing different font weights and styles for a typeface named Helen Text, including regular, medium, and bold weights, with both regular and italic variations.
A promotional image with the text 'Renewable or carbon-free electricity for your electricity contract' overlaid on a background of people outdoors in a natural setting, with sunlight filtering through trees.
Person walking in snow, wearing a hooded jacket and carrying a red backpack, with power lines above and snow-covered landscape.
A character set chart with uppercase, lowercase letters, numerals, mathematical and currency symbols, and punctuation marks listed in blue on a black background. The top of the chart has a large title 'Helen Headline' and subtitles for different categories.

Credits

Agency

Pentagon Design

Lead designer, type designer: Erik Bertell

Client & Project lead: Tuomas Rentola