Metropolia visual identity renewal
School for difference makers
The renewal of Metropolia's visual identity was driven by the need to modernize the visual identity to better meet the accessibility requirements of digital channels. The previously static image was updated to be multi-channel functional, more dynamic and user-oriented.
Art direction
The image concept speaks to both current and future students, the stakeholder network, and the wider public – telling an honest story about Metropolia as a place where people dare to be themselves, make bold experiments, and create new solutions.
Credits
Agency
Pentagon Design
Lead designer, Art director: Erik Bertell
Project & client lead: Tuomas Rentola
Photography: Fanny Halén, Fotonokka