Metropolia visual identity renewal

School for difference makers

The renewal of Metropolia's visual identity was driven by the need to modernize the visual identity to better meet the accessibility requirements of digital channels. The previously static image was updated to be multi-channel functional, more dynamic and user-oriented.

Open magazine with an article titled 'Metropolista' and a photo of a woman wearing a black New York Yankees cap playing foosball in an indoor setting.
A woman holding a green and orange magazine or brochure with a photo of a smiling young man talking on a mobile phone, and Finnish text related to social and health education, dated 2026, in an outdoor setting.
A white T-shirt hanging on a clothing rack with a pink abstract shape and the word "RATKAISJA" in orange, upside down.
Two coffee cups with lids, one with a hot beverage topped with foam and chocolate, the other with a plain lid, both labeled 'RATKAISUN AINEKSET' and 'Metropolia' logo.
A poster in Finnish advertising a job fair, featuring a smiling woman with braids, sitting at a table with a notebook, pen, and smartphone. The poster has bold text in red and black, with green and white backgrounds, and includes the logo of Metropolia University of Applied Sciences.
A metro bus stop advertisement with a smiling woman wearing glasses, a denim jacket, and a yellow backpack. The ad promotes solutions for professionals, with the logo 'Metropolia' and Finnish text.

Art direction

The image concept speaks to both current and future students, the stakeholder network, and the wider public – telling an honest story about Metropolia as a place where people dare to be themselves, make bold experiments, and create new solutions.

A woman wearing a black hoodie, a black cap, and black leather shorts, sitting on a blue couch, reading a magazine, smiling, with a large green plant in the background and photos on the wall.
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Credits

Lead designer, Art director: Erik Bertell

Project & client lead: Tuomas Rentola

Photography: Fanny Halén, Fotonokka