Mysoda visual identity renewal

An identity renewal driven by product design

The award-winning and timelessly stylish design of the products was chosen as the spearhead of the new visual identity.

Four home carbonator models in several smart color and material combinations enable Mysoda’s products to be suitable for a wide range of environments. This aspect was also wanted to be communicated in the visual identity.

A person pouring water from a modern black water dispenser into a glass on a wooden coaster, with the word 'WOODY' and a circular label reading 'Made from Durable Wood Composite' in the background.
A wooden board with fresh citrus fruits including lemon, lime, orange, and grapefruit slices. A glass of pink lemonade with ice is beside the fruits. The background features a white wall with the text 'DIY Lemonade with MySoda' in pink outline font.
A person in a white shirt and gray jeans presses a button on a white water ionizer machine, pouring filtered water into a glass bottle on a white countertop, with a lemon and lime on a small cutting board nearby.
Person pouring water from a modern black water dispenser into a clear glass placed on a wooden coaster against a dark background.
A modern, minimalist beverage dispenser on a white table with a wooden chair and a green bowl and books nearby, against a light green background.
Person inserting a glass water bottle into a water dispenser. A glass jar and a cloth are on the table beside the dispenser.
White countertop water dispenser with a glass of water, a small oval object, and a book with two rounded objects on top.
A beige water dispenser with warm lighting, a clear glass water bottle, a small stone bowl, a pink flower, and a round wooden plate arranged on a beige surface against a plain beige background.

Credits

Lead designer, Art Director, Type designer: Erik Bertell

Designer, Packaging designer, Animator: Vesa Viljakainen

Project & Client Lead: Arni Aromaa

3D visuals: Erman Aycan

Photography: Christian Jakowleff / Stilleben

Set design & Style: Päivi Helander